Ever since craft beer became trendy a few years ago, sceptics have been predicting the dreaded, “craft beer bubble.” Some stated that supply would outstrip demand in the industry. In contrast, others believed that craft beer will not become a hit among Indian youth. Others feared that “big beer manufacturing factory brands” would buy up...
Brewing your first beer can be intimidating. You’ve got to work your way through a long list of ingredients, make sense of new terminologies – mashing, lautering, fermenting, hops, etc. Well, dear reader, worry not! We’ve got your back. In this post, we share a simple fool-proof way to brew your first beer using malt...
Beer connoisseurs and casual customers love microbreweries for a variety of reasons. They love to experiment with the new flavours and beer styles offered. But, what sets apart taprooms and pubs from other eateries is the camaraderie among customers. Taprooms and beer pubs have emerged as the go-to spot for customers of all ages to...
Usually, when we pen an article, we are at our buzzing office. Since the Covid-19 outbreak, things have been a little different around here. We’re practicing social distancing just like the rest of the world. We’re at home, our pets are thrilled, and our families are safe. And, of course, we’ve got beer. But, it...
There’s only one topic on everyone’s mind right now – when will we get back to normal? And, what will the new normal be like in this era of Covid-19? As a leading player in the Indian microbrewery industry, we have been in this business for decades. Yet, we have never witnessed a situation like...
To put it bluntly, the Covid-19 outbreak has not been good for craft breweries. A large number of breweries have seen a considerable reduction in production. Worse still, the lockdown has forced all breweries to shut down their taprooms and dining rooms until further notice. Leading commercial and microbrewery manufacturers in India, including Carlsberg, Bira...
After months of deliberation and planning, you have decided to open a microbrewery. Congrats! But, before you start investing – you need to know that a brewing system is expensive. So, you need to make doubly sure that you’re making the right choice. Here, in this guide, we list 3 factors to keep in mind,...
Ten years ago craft beer was a new thing to Indians. The number of people drinking beer in India was limited, and even those who preferred the drink had limited choices. Having beer was also not seen as a popular drink for hangouts. Now in big cities like Delhi, Bangalore, Mumbai and Pune beer has...
Bengaluru or Bangalore has many sobriquets – the garden city of India, the silicon valley of India, the true city in India, and many more. Now adding to the list is a new title – the beer capital of India. Yes, Bengaluru tops all charts when it comes to beer consumption in the country. And,...
Beer – the magical beverage the turns strangers into friends and melts all stresses. Visit any pub in any city in India, you are sure to find a large menu offering a wide range of local beers as well as commercial ones. From being considered as a drink reserved to just a select few, beer...
